Use your card to unlock unique spaces worldwide and discover the best restaurants, hotels, beauty bars, nightclubs, independent boutiques, exclusive events, fitness studios, supper clubs, retreats and more, for you to visit and enjoy your Selfish time.



Our dedicated shopping editor reviews and curates a beautiful collection of brands each month for you to shop from, whenever you're in the mood for a Selfish spree. 

Discover fashion, beauty, food, wellness, homeware, travel and technology brands, including ethical and sustainable products, that are perfect for both your self care and the care of our natural world.



We partner with a handpicked selection of lifestyle service providers including personal shoppers, stylists, luxury concierges, lifestyle apps and more, to help you with your daily self care.

Alongside that, we also provide you with access to highly recommended therapists, wellness specialists and nutritionists, to help you care for yourself from the inside out.

it's ok to be selfish if it means rediscovering your own power and happiness

are you ready to be selfish

start here